A Plus for Fashion

A Plus for Fashion

You may have noticed that there has been a shift in recent years in the typically waif fuelled fashion industry with a trend in plus size models walking the runway for mainstream brands. Most notable is the addition of plus size model Ashley Graham gracing the ultra exclusive Sports Illustrated swimsuit edition cover. Perhaps the best news of all is that rather than modelling a dowdy plus size line, Graham is bearing her curves in a swimsuit, sending the message that curves are sexy and should be flaunted. Given that the average North American woman is a size 14, it just makes sense that models in the industry provide a more realistic portrayal of real women and how they can wear clothes and feel good in their own skin.

Plus-size model Tess Holliday is another plus-size model to make history. Holliday, a size 22, is the first model of her size to sign a major modeling contract. At only 5'5 she never thought she would break into the modelling world but she is defying the odds on signing with a major U.K based agency. Tess has also received a lot of attention with her social media movement #EffYourBeautyStandards that aims at promoting body acceptance.

Both Ashley and Tess are in good company as they join other notable plus size models such as Whitney Thompson, winner of the 10th season of America's Next Top Model, as well as Candice Huffine, the first plus size model to be featured in Pirelli's infamous calendar.  The women are gracing the covers of prestigious magazines such as Vogue, Harper's Bazaar, and Elle, just to name a few. Taking after the original plus sized sex symbol, Marilyn Monroe, these stunners are proving that style has no size.


It’s not just models changing the way that the fashion world looks at plus-size women, it’s regular plus-size women too. Major retail stores are noticing that they have to change along with the world and are offering plus-size clothing lines. Brands like Target, the Gap, Torrid, and The Bay are popular because of their wide range of clothing sizes. The growing popularity of plus size models hopefully means that the trend will continue and more retailers will offer extended sizing. Having more diversity and differing body types in the media brings awareness that there is a market for "real women" and they deserve to be a model of what is beautiful and sexy.

We are proud to offer an extended range of sizes in each season's collection as we truly love to design unique pieces for real women. Our brand is built around, and for the woman of today, who has curves and shape but still loves to be stylish. We hope the industry continues to trend in this direction and that women of all sizes become a norm in mainstream fashion to prove once and for all that there are so many different forms of beautiful.


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